GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...

Too much SEO effort is focused on ranking. But many sites would benefit from looking one level up – to indexing. Why? Because your content can’t compete until it’s indexed. Whether the selection ...

Change is the only constant – a truth marketers, especially those in SEO, know all too well. The search landscape is shifting faster than ever, with AI-powered tools like ChatGPT, Perplexity, Claude, ...