Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

When it comes to the holidays, traditions are everything. That's why people are expressing their disappointment in Coca-Cola's new holiday ad that has strayed from its usual content. The beverage ...

Our findings demonstrate that AI has reached a point where it can produce advertising capable of standing alongside work from one of the world’s most iconic brands.” — Dr. Duane Varan, CEO/Founder ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Coca-Cola's holiday ad and Svedka's Super Bowl commercial share more in common than promoting a ...

One of Coca-Cola’s core focuses these days is data — specifically how it matches its own data against what its partners hold. John Murphy, the advertiser’s president and CFO, made the point at the ...