There are certain types of content that always have worked and probably always will work. They follow how the brain processes information, and most successful pieces of content, when stripped back, are in one of these formats.

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This is the third installment of my content psychology 101 series, where I break down why people behave the way they do so you can make your content better. In this episode, we're going to talk all about the psychology of engagement, all the different types of engagement, and what makes people react.

Hub vs Spoke

Chapter 1- Hub and Spoke Model